A series of whiteboard-style videos were developed to go along with our consumer AMU brochure. The full-length video and the shorter clips have been shared on CFC’s social media channels and have been distributed to provincial boards for their use as well.

When meeting with restaurants and retailers about our on-farm programs and initiatives, having these resources available has been really helpful to explain the great work that Canadian chicken farmers are doing. These and many other resources are available on our letstalkchicken.ca website for all stakeholders to make use of in providing the facts to their customers about chicken production in Canada.